Applies to: Agencies choosing which clients to target
What type of client is easiest to sell AI services to?
Votel recommends starting with businesses that already have leads, calls and sales. Most of what Votel does improves efficiency and plugs leaks, such as stopping missed calls and following up faster, so those businesses see results quickly. For example, you can show a business that already gets leads or runs ads that it is missing calls or not following up within two minutes.
A business that needs leads wants you to do its marketing, and your success then depends on its ability to close, which is harder. Systems such as ordering or reservations only pay off if the business already has customers. For businesses such as accountants (CPAs), reminders for annual or quarterly filings and reactivating past clients are easy to set up and add value.